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Digital marketing and social media marketing has always been used as a new generation of marketing techniques. But, are they really invincible? Let’s talk about that in this post. For sure social media marketing is a low cost and effective method for a quick and easy way to reach out to your target audience to …
Continue reading “Critics of social; the limits of social media and digital marketing”
Legal and Ethical issues in Digital Marketing. How complicated is it? Or should I say, how simple is it? Every post on social media or any online platform that a company publish, they should be socially responsible or ethical or else they might face legal implications! But all these can simply be handled with a …
Continue reading “Legal and Ethical issues; spamming, privacy and fake stuff”
Digital Marketing CampaignsWhat comes into your mind when you hear about Digital Marketing? Is it online marketing? Social media marketing? Or even traditional marketing? Truth to be told, it is a mixture of everything. There a several types of ways to do digital marketing.1. Content Optimization2. Social Media3. Website Optimization4. Television Advertising5. Speaking engagements and …
Continue reading “Digital campaigns and IMC; new ways of connecting with customers”
Firstly, let’s talk about the difference between Search Engine Optimization(SEO) and Paid Search Marketing.SEO mainly uses the optimization for words that searchers use when they are browsing through sites.Paid Search Marketing is a paid marketing technique that websites pays search engines to have their site appearing on the top of the search when users type …
Continue reading “SEO and paid search marketing. Digital analytics”
What is Internet of Things? IoT refers to objects that are linked together by internet. “Things” can also refer to a person or any digital device that is connected to a IP address. What is Big Data? Big Data are extremely large files or data that are used to analyze patterns, trends, or even human …
How often do you rely on digital networks? Have you ever realised the extent of the dependency you have on the digital technologies that you own? Well, I hate to admit, but I am one of those majority of the crowd who utilise online networks all the time, be it surfing the Internet and search …
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